Mystery Solved! What Your Customer Really Needs!

The elusive crystal ball we wish we all had. You know – the one that would tell us what to expect in the future. For our lives, our finances, to know what our customer needs.

When it comes to changes in our prospects and customers’ experiences it would be a revenue booster to be ahead of the game instead of playing catch up.

What does your customer want vs. what your marketing team thinks they want?

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5 Ways Market Research Will Improve Your Customer Experience

A lot of time – and money – is spent within organizations to come up with new products and new ways to improve the customer experience.

Hours spent in brainstorming sessions and team building days where corporate employees talk among themselves eager to come up with the next great idea or way of doing business.

Without real data to help define what your current customer is really looking for, those hours are wasted time and money.

According to the Harvard Business Review, increasing customer retention rates by 5% can increase your profits by 25% to 95%.

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The Customer Experience is a Journey – 4 Key Points to Have on Your Company’s Map

journey-mapA long time ago, in a galaxy far away, when a customer had a problem that needed to be solved, your business had a product or service that was the solution.

You sold. They bought. And life moved on.

Today, your customer still has a problem that needs to be solved. You still have the solution.

As does the store down the street, the company across the state and the guy running a similar on-line business.

Today, your customer expects to get not only the best product they can purchase but the best experience in decision making, purchase and follow up.

No longer are excellent functionality and usability of product or service enough.

Today it’s about the experience of interaction with your service or product and your company over time.

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It all Comes Down to Trust and Respect and One other Secret…..

woman-trustNo news to anyone – it’s been a tumultuous, emotional week. Following a full year or more of the same.

We breathe out with a deep sigh now that the question of Who has been answered.

Followed by the sharp intake of the next breath as we all wait to see what is next.

Some people are hopeful.

Some are fearful.

Trust and Respect need to be regained. For our country, our system and one another.

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Budget Time – Avoid the Stress

Customer SurveysWhile the world collectively holds its breath waiting for results of the presidential election in the United States, individuals and businesses continue to forge forward as is necessary.

The adversarial nature of the national campaign is causing significant stress in more than 50% of the population. And anticipation of the outcome creates stress as well.

Stress is caused by the ‘not knowing’.

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