A long time ago, in a galaxy far away, when a customer had a problem that needed to be solved, your business had a product or service that was the solution.
You sold. They bought. And life moved on.
Today, your customer still has a problem that needs to be solved. You still have the solution.
As does the store down the street, the company across the state and the guy running a similar on-line business.
Today, your customer expects to get not only the best product they can purchase but the best experience in decision making, purchase and follow up.
No longer are excellent functionality and usability of product or service enough.
Today it’s about the experience of interaction with your service or product and your company over time.
Continue reading “The Customer Experience is a Journey – 4 Key Points to Have on Your Company’s Map”