Creating the Ultimate Customer Experience: Product Sampling
As the owner of a mystery shopping business, I am always on the hunt for excellent service. As a matter of fact, I’m not just looking for excellent; I am looking for WOW! You know what I mean. It’s that little thing that a sales associate does to take a business transaction over the top. Let me give you an example of what I mean.
While on vacation this summer, I decided that I really needed an ice cream cone so I visited a local mom and pop store at the ocean-front community I was visiting on the East Coast. They had so many of my favorite flavors that I just couldn’t decide! I stood there for what seemed like forever then the sales associate made a great suggestion. She said, “Why not try a sample?” Now a lot of ice cream stores offer samples, but what took this experience over the top for me was that she put the sample into a miniature cone!!! Now that’s the ultimate customer experience!
So as you are considering ways to take your customers’ experiences over the top, be sure to think of little ways that will make the experience memorable. Perhaps a small sample of your product or service will do the trick but then don’t forget to add that little twist that will make the sample memorable.
Here’s to helping you see your business through your customers’ eyes!
