Creating the Ultimate Customer Experience: Share Some Sunshine

Posted by Angela Megasko on April 6, 2010 in Creating the Ultimate Customer Experience | 0 comments

With spring in the air, who wouldn’t welcome a little extra brightness? If only we could bottle sunlight and shake out a handful or two.  But if natural sunshine is in short supply, offer some of your own, by sharing something new that you’ve done.
Excitement over any accomplishment is contagious.  Just hearing about someone’s long-sought promotion or a great new business deal makes us feel energized, almost as if it’s happened to us, too. Oh, but you hate to brag about your business savvy or personal smarts, right? What would people think of someone who’s so full of himself?  So channel a favorite celebrity.  Bold-face Hollywood names are masters at sounding sweetly modest while blowing their own horns. When they talk up their most recent roles—even if it’s in a box office bomb headed straight to the DVD bargain bin—they’ll sing its praises as if it’s an Oscar-contender, a forgotten Shakespearean masterpiece.  And they’ve always got a ready-made answer when asked “What have you done lately?” No self-effacing doubters on the red carpet. They’re always eager to shine that light, giving themselves, and their listeners, a lift.
When you let others know what you’ve done and are doing, you’ll get an instant boost of confidence in yourself, crowding out any little doubts that edge in.  Focusing on what you’re proud of sparks others’ confidence in you, too.  About to add a new promotional slogan? Solved a thorny problem, big or small? Even if you baked a cake that drew compliments all around—congratulate yourself, out loud!  And then let others know, from your staff to your customers.  They’ll feel special upon hearing it, and glad they’re wise enough to do business with you. And they’ll carry that sunny state of mind forward, recalling what you described, and perhaps tallying some bragging rights of their own..

So what accomplishments have you realized lately? Let us know! We want to be as excited as you are for your success!

To learn more about how spreading a little sunshine translates to your customer service efforts, give Market Viewpoint a call and we’ll be happy to help!