Mystery Shopping: How to Choose a Great Mystery Shopping Company – Question #6
August 30, 2009 by Angela Megasko
Filed under Mystery Shopping
It’s hard to believe, but I just got off the phone with a prospect who is currently working with a mystery shopping company that still asks its shoppers to prepare their reports by hand and fax their completed evaluations to the mystery shopping company for further processing. Whether or not a mystery shopping company makes use of technology is the sixth most important question to ask when seeking a vendor. We all know that technology makes us more effective and efficient no matter what industry we’re in, but here are some things you should know when it comes to applying technology to your mystery shopping efforts. Using a tech-savvy mystery shopping company can benefit you in the following ways:
- On-line reporting capabilities will allow you and your managers to access your data anytime and anywhere as long as you have an internet connection.
- Data storage in the form of an online database allows you to capture and store your evaluation results over time to track and trend your performance and improvement.
- Report writing capabilities give you the option to create reports that are meaningful to your organization.
- Easy access, accurate and timely results, and streamline reporting all mean a better, faster, more accurate program for you to incorporate into your customer retention strategy.
So let me ask the question, which would you rather have? A company that is setting the pace in the industry to deliver you the best possible service or a comapny that is still writing on stone tablets? Let’s hear your thoughts!
It’s your choice but remember…the customer is always watching!
