Creating the Ultimate Customer Experience: When I Was a Kid…

It’s happening. I am becoming one of those people who looks back in time with fondness and wishes we still did things certain ways. I’m not saying I’m not open minded and willing to change with the times. No, I’m not saying that at all. What I am saying is that we are losing sight of some of the things that make for strong business relationships and great customer experiences.

When I was a kid…

If you placed a call to someone and left a message, they called you back, usually the same day. Today, I am lucky if I get a call back at all. We seem to be playing a game of professional hide and seek. The important point here is that business can only be conducted through good communication, productive conversations, and mutual agreement. When we don’t connect, the business process gets stalled and frustration sets in.

When I was a kid…

People made eye contact. They sat in meetings paying attention and looking each other in the eye. Today, we find professionals slouched in their chairs, eyes downcast and focused on whatever electronic device they happen to be “plugged” into. Business is about trust and, as humans, we establish this on a very basic level with our ability to make and maintain eye contact and our use of body language.

When I was a kid…

People cared about their appearance. It was a sign that they respected themselves. I know that corporate casual is in vogue and I am not saying that I need my business meetings to be black tie affairs but at least be clean and neat with an appearance that says you care.

Do you ever wish we did things the way we used to? If you could turn back the clock, what business behaviors would you bring back that seem to be missing today?

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Mystery Shopping: Using Mystery Shopping to Coach Your Staff

Using Mystery Shopping reports to coach your staffMystery Shopping reports are a gold mine of information. It never ceases to amaze me how much our clients get out of each and every single report.  I was making some client contact calls today, and had the good fortune to actually talk to some of our clients in person rather than leave a voicemail. One of our relatively new clients confessed that, at first, the mystery shopping process was very intimidating to the staff. Most feared this was a tool that would be used to fire people and in a down economy, I am not surprised that employees felt this way. As the conversation contiuned, my client told me the employees were at a point where they actually look forward to getting the results of the evaluations. At first, I thought this was a bit unusual but the more I thought about it, the more I could see how this could happen and it all has to do with the way a program is introduced and managed. Here are some of the ways this company put a positive spin on their program:

  • The mystery shopping process was launched as a way for management to assess operational procedures not individual employees. Big difference here.
  • Employees were encouraged to think of mystery shopping as a way for everyone to improve and be more competitive.
  • Supervisors and subordinates use the mystery shops each month as a way to open up discussions. The employees see management as coaches, there to help them be the best they can possibly be.
  • Good performance is rewarded. What gets rewarded gets repeated.

So as you think about the impact that a mystery shopping program might have on your employees, consider the fact taht it just might be the best thing you could possibly do to coach your staff to higher levels of achievement.

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