To help our readers fine tune their customer retention strategies, we are dedicating this month’s posts to gaining a better understanding of the four generations that make up today’s marketplace. This week, we take a look at the Baby Boom generation, also known as the “Me Generation”. This is a consumer group born between 1946 and 1964. They are anywhere from 45 to 63 years of age and are a generation that is all about “rights” – mine, yours, women’s rights, civil rights, reproductive rights, and the rights of Mother Earth. It’s no wonder that Baby Boomer Al Gore is as concerned about our planet as he is. The single biggest influence on this group was the television, but bell bottoms, mood rings, Apollo rockets, and the peace sign also rocked this generation.

Key words used to describe this generation are competitive and optimistic. They are an optimistic generation because they know that achieving the seemingly impossible can happen. This generation accepted and achieved the challenge to put a man on the moon. They are a competitive generation because there are so darn many of them – 80 million who wield $1.6 trillion dollars of buying power.

Knowing what excites your customers and motivates them to buy should be an important factor in your marketing plan and customer retention strategy. Analyze your customer base and be clear with your marketing messages. The implications are far-reaching and could result in better customer retention rates for your organization.

To schedule a “Generations In the Workplace” seminar contact us at angela@marketviewpoint.com.

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• Market Viewpoint …helping you see your business through your customers’ eyes.
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Creating an impressive customer experience for your customers is dependent on really knowing your customers. You’ve got to know what makes them tick in order to really begin to develop a close, long-lasting relationship with them.

The World War II generation, or Traditionalists as they are sometimes called, is a consumer market that encompasses people between the ages of 64 and 109. They are still consuming and working and are a target market for many companies who see the potential of tapping into this loyal and industrious consumer group. It’s important to keep in mind that this is a proud group of consumers who helped to position America as a nation of wealth, prosperity, pride and dreams.

When developing your customer retention plans and strategies remember to correspond frequently with this group by phone or in person. Electronic forums may not be a place where they are most comfortable. Use respect in all forms of address. Many in this generation served in the military and prefer that you gain their permission before addressing them by their first names. Another customer service tip is to make sure that you properly thank the members of this generation if they have purchased something from you. A handwritten thank you note will go a long way to gain their patronage.

Knowing what excites your customers and motivates them to buy should be an important factor in your marketing plan and customer retention strategy. Analyze your customer base and be clear with your marketing messages. The implications are far-reaching and could result in better customer retention rates for your organization.

To schedule a “Generations In the Workplace” seminar contact us at angela@marketviewpoint.com.

• Like what you read? Digg, Stumble or Tweet this post!
• Market Viewpoint …helping you see your business through your customers’ eyes.
• Follow Angela Megasko, president of Market Viewpoint on Twitter today! www.twitter.com/AngelaMegasko