Appearing on a recent list I read of Top Customer Satisfiers was the word “appreciation” – making sure that it is “always about them and never about you.”
I like when a business makes me feel that way, although I will confess, I don’t feel that way often enough in today’s self-serve, fast-paced environment.
But a few weeks ago…
My husband and I decided to buy an aquarium for the family. We traveled about an hour away from home to a very large pet store that has an extraordinary selection of products for every type of pet, and employees who seem to love your pets as much as you do. This store was suggested to us by a friend who is a big fan of aquariums and ponds. He swears by this store, and now we know why.
The employees are amazing. We’ve been to the store several times since our initial visit and the consistency is amazing, too. But it was that crucial first visit that confirmed we were appreciated as customers, based on a few things: Continue reading