Take into consideration that this generation is very concerned about “rights” including those of the consumer. When designing your return policy or establishing your customer service department be sure to include ways to communicate to your customers that everyone’s rights and best interests are being taken into consideration in the problem resolution process. This generation wrote the book on protesting. The Vietnam War was an important event that shaped their values and ideals. Be ready to listen to this group because they are going to demand it.

Boomers also like to question the status quo. They are an important part of helping to improve the processes in our organizations because they challenge us to look at why we do things the way we do then seek out ways to improve. They were influenced by leaders like Robert F. Kennedy, who said, “There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?”

Respect, honor, fairness, value, and meaning should be infused into your customer retention efforts for this generation. This generation had something to say and they are counting on you to listen.

Knowing what excites your customers and motivates them to buy should be an important factor in your marketing plan and customer retention strategy. Analyze your customer base and be clear with your marketing messages. The implications are far-reaching and could result in better customer retention rates for your organization.

To schedule a “Generations In the Workplace” seminar contact us at angela@marketviewpoint.com.

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Creating an impressive customer experience for your customers is dependent on really knowing your customers. You’ve got to know what makes them tick in order to really begin to develop a close, long-lasting relationship with them.

The World War II generation, or Traditionalists as they are sometimes called, is a consumer market that encompasses people between the ages of 64 and 109. They are still consuming and working and are a target market for many companies who see the potential of tapping into this loyal and industrious consumer group. It’s important to keep in mind that this is a proud group of consumers who helped to position America as a nation of wealth, prosperity, pride and dreams.

When developing your customer retention plans and strategies remember to correspond frequently with this group by phone or in person. Electronic forums may not be a place where they are most comfortable. Use respect in all forms of address. Many in this generation served in the military and prefer that you gain their permission before addressing them by their first names. Another customer service tip is to make sure that you properly thank the members of this generation if they have purchased something from you. A handwritten thank you note will go a long way to gain their patronage.

Knowing what excites your customers and motivates them to buy should be an important factor in your marketing plan and customer retention strategy. Analyze your customer base and be clear with your marketing messages. The implications are far-reaching and could result in better customer retention rates for your organization.

To schedule a “Generations In the Workplace” seminar contact us at angela@marketviewpoint.com.

• Like what you read? Digg, Stumble or Tweet this post!
• Market Viewpoint …helping you see your business through your customers’ eyes.
• Follow Angela Megasko, president of Market Viewpoint on Twitter today! www.twitter.com/AngelaMegasko

Members of the World War II generation, or Traditionalists as they are sometimes called, were born between 1900 and 1945. This makes them anywhere from 64 to 109 years of age – and yes, there are some 109 year old citizens out there. All you have to do is watch the Today Show once in a while to hear TV personality Willard Scott wish them a Happy Birthday! If you are selling to or working with anyone from this generation, you will find that they are an industrious, hard-working, and proud generation. They can also be characterized by their loyalty to a variety of things including brands, spouses, and their country. If you capture them through your marketing efforts, you probably have a customer for life.

Knowing what excites your customers and motivates them to buy should be an important factor in your marketing plan and customer retention strategy. Analyze your customer base and be clear with your marketing messages. The implications are far-reaching and could result in better customer retention rates for your organization.

To schedule a “Generations In the Workplace” seminar contact us at angela@marketviewpoint.com.

• Like what you read? Digg, Stumble or Tweet this post!
• Market Viewpoint …helping you see your business through your customers’ eyes.
• Follow Angela Megasko, president of Market Viewpoint on Twitter today! www.twitter.com/AngelaMegasko