Mystery Solved! What Your Customer Really Needs!

The elusive crystal ball we wish we all had. You know – the one that would tell us what to expect in the future. For our lives, our finances, to know what our customer needs.

When it comes to changes in our prospects and customers’ experiences it would be a revenue booster to be ahead of the game instead of playing catch up.

What does your customer want vs. what your marketing team thinks they want?

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5 Ways Market Research Will Improve Your Customer Experience

A lot of time – and money – is spent within organizations to come up with new products and new ways to improve the customer experience.

Hours spent in brainstorming sessions and team building days where corporate employees talk among themselves eager to come up with the next great idea or way of doing business.

Without real data to help define what your current customer is really looking for, those hours are wasted time and money.

According to the Harvard Business Review, increasing customer retention rates by 5% can increase your profits by 25% to 95%.

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Budget Time – Avoid the Stress

Customer SurveysWhile the world collectively holds its breath waiting for results of the presidential election in the United States, individuals and businesses continue to forge forward as is necessary.

The adversarial nature of the national campaign is causing significant stress in more than 50% of the population. And anticipation of the outcome creates stress as well.

Stress is caused by the ‘not knowing’.

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