A lot of time – and money – is spent within organizations to come up with new products and new ways to improve the customer experience.
Hours spent in brainstorming sessions and team building days where corporate employees talk among themselves eager to come up with the next great idea or way of doing business.
Without real data to help define what your current customer is really looking for, those hours are wasted time and money.
According to the Harvard Business Review, increasing customer retention rates by 5% can increase your profits by 25% to 95%.
Continue reading “5 Ways Market Research Will Improve Your Customer Experience”