What is the number one factor to propel mystery shoppers to 5-star ratings and all of the top jobs? Writing A+ reports!

There are a number of factors that help you become a top-rated mystery shopper, but the one that will help you the most is submitting reports that require little or no rework or editing.

Join me for our first teleconference of the new year on Thursday, January 12th at 7:00PM EST. Listen as I talk with Kathy Blumenstock, writer and editor for the New York Times, Washington Post, Sports Illustrated, as well as other notable publications, in addition to investigative reporter for Entertainment Tonight and blogger at AnimalPlanet.com.

KB, the name she uses among friends, is also a consultant for Market Viewpoint and reviews your mystery shopping reports! She is spending the evening with us to give real, useful data about what it is you need to write or change in your writing in order to deliver top-notch reports each and every time you hit the “submit” button.

Learn from Kathy:

• Why spelling, grammar and punctuation matter!
• Where commas make a difference and why we all use too many of them
• Weaving details into the story of your experience
• Staying factual in your reporting
• How to write what our clients need to hear
• Which common phrases should not appear in your reports

Kathy’s experience writing for newspapers, magazines, and her current blogging on AnimalPlanet.com will provide you with the expert advice you need to improve the writing and content of your reports.

Spending this hour with Kathy and me could make all the difference in the quality of your reports, and the income they can produce in the new year. Register now and we look forward to spending Thursday night with you!

Vacation – it’s a beautiful thing, isn’t it? Apparently not in the United States. ABC News reports that only 57% of Americans take all of their vacation time, compared to the French who use 89% of their vacation days. When I read these percentages, I wasn’t surprised. I can’t tell you the number of times I’ve been on vacation with friends who have assumed the hunched, round-shouldered position of typing into a Blackberry or laptop when they could be reclining on a beach chair soaking up the rays or hiking on a cool and refreshing mountaintop trail.

I, too, am guilty. The minute we see an email, text, tweet  or other form of correspondence from work, we immediately go back into “work-mode.” Those messages from the office start a chain reaction of worry and dread. With so many Americans concerned about the security of their jobs, it’s easy to understand why the old cliché “out of sight, out of mind” is so popular. If we are at least emailing and texting, we’re present and accounted for, right?  Seems that Americans will do whatever they have to in order to protect their jobs even if it means compromising their health and relationships. The popular trend right now is to take long weekends, but does this approach really allow us to relax and let go? Somehow I doubt it, but I guess it’s better than nothing.

But let’s look at the benefits of really taking time off from work and fully enjoying our vacation days:

• Reconnecting with family and those we love
• Reduced stress
• Improved creativity
• Improved job performance
• Burnout prevention
• Reestablishing priorities
• Creating vacation memories for our children
• Treating our customers better

As CEOs, managers, and supervisors, it is our responsibility to set the example for our employees. We need to let them know that it is not only okay for them to take time off from work, it is highly encouraged. If you haven’t had a vacation in a while, maybe it’s time you scheduled one. While you’re at it, schedule the next one, too. You’ll be ahead of the game and maybe even get a better rate for the flight.

Now if you’ll please excuse me, I need to hop online to see if there are any good vacation deals going on out there right now…I hear the beach calling!

Ever see a receipt bearing the words “thanks to you, our valued customer” – and how often do you scoff? Especially when the receipt comes after you’ve scanned and bagged your own groceries, punched in your own loyalty code and made your own change. Oh yes, you feel valued: you’re doing the work of an employee and paying for the privilege.

This self-service practice, seemingly everywhere, saves money for the companies who pay fewer employees to deal with customer concerns, but what does it do for customers? “I went into a store where I’ve shopped for years and found new management,” a busy woman said. She’d stopped in, planning to buy a baby gift for a friend having twins, but she couldn’t find what she wanted and none of the employees offered to help. “I finally left because the manager was too busy talking on her cell phone to answer my questions,” she said.

This scenario could be repeated in any chain store coast-to-coast, with profits up and customer service scarce. “But we take care of the customers in my business,” you say. Can you anticipate what a customer may want or recall a service you provided a year ago? The gap between saying you value your customers and demonstrating how you value them is the difference between the customer who migrates elsewhere and the one who takes to heart the notation “we heart our customers.”

What new ways can you show your customers their value?

In these tense economic times, job seekers are constantly told by experts to bring something extra, stand out from the crowd. “It’s the added value that’s the difference,” they’re reminded, between being hired and being forgotten.

Of course the experts who haven’t been “out there” have wacky ideas on standing out. One newscaster reminded job hunters to “wear a clean shirt” and “share your experiences about backpacking in the Amazon.” Wait, let’s write that down!

An enterprising job seeker had a better method. The company he’d targeted needed to launch a quarterly newsletter, but they’d left the post open for a year. “I’ll show you how I’d do it if you’ll give me a tryout,” he said. Dubious, the hiring manager agreed to the audition and was instantly impressed. The job seeker showed his immediate worth, drafting a newsletter format and suggesting ways to promote it. His bold move showed the company the value of its newsletter idea – which was upgraded to a weekly edition – and the value of having someone experienced to handle it.

“Show me the money,” Jerry Maguire yelled. More likely, show me the value…of a product, a service, or a better way to go. Your employees illustrate that every day.

Have you paused lately to consider and comment on their value, for the moment and for the future?

“What’s this worth?” It’s the question at the heart of Antiques Roadshow. No matter how junky or strange the item, no matter how useless it appears, everyone’s hoping they’ve scored a prize worthy of a giant price tag or a spot in the Smithsonian. The real value of anything is in the mind of the buyer or customer. A visit to eBay tells you the same thing. A buyer recently bought a vintage needlepoint design first manufactured in the 1970s. She’d stitched one for a friend while in college but always regretted not making one to keep. The original price on “Siamese Cat in Wicker Chair” was about $8, but she happily bid four times that amount as soon as she spotted it online. “I had to have it,” she explained. “It’s as lovely as I remembered and brought back the happiness I felt when I first saw it years ago.”

If value is intangible, especially in business, the memory of value is even more elusive, but is the key to success. A returning customer recalls that he’s been treated well and values the ease of today’s transaction. In a crazy-busy world, the value of that reassurance beats any treasure on Antiques Roadshow. How do your customers rate their repeat experiences with your business?