How do we do this? I suggest using a multimedia approach. Some of the tools I like to suggest to clients for keeping in touch with their customers are newsletters and e-zines,  well timed and targeted phone call campaigns, direct mail that includes postcards and letters, and websites that are up-to-date with case studies and testimonials of our most recent accomplishments for our customers.  These are all a part of the ongoing sales process that should be a part of your marketing plan to your existing customer base.

I like the 3-3-3 approach. Make a list of three customers you want to contact. Develop a script that highlights three things your company has done in the last three months that have resulted in success. Now pick up the phone or drop them a line and tell them about it. It may just result in increased business and profitability for your organization!